quick tips for great web content

• Keep it short. Web users don’t want to read lengthy treatises. Get to the point.

• Make it easy. Think about what your users are looking for, and make sure it's easy for them to find.

• Look after the basics. Online content needs to be clear and well-written. There’s no room for bad grammar or flowery, run-on sentences.

• Make it interactive. Use hyperlinks to allow users to navigate between chunks of text.